The Original Cognac Green Tea RTD
Stay Wild.
The RTD Category Has a Problem
Today's RTD Market
- Oversaturated with carbonated seltzers
- Heavy reliance on vodka and neutral grain spirits
- Flavor fatigue plaguing the category
- Declining brand loyalty across segments
What Consumers Want
Shoppers are actively seeking premium alternatives that deliver authentic taste experiences. They're tired of the same fizzy formulas and ready to trade up for quality.
The opportunity? A sophisticated RTD that breaks the mold.
Meet Tiger's Tea
First-to-Market:
Cognac Green Tea RTD
Cognac-Forward
A bold, sophisticated flavor profile that stands apart from the vodka-seltzer crowd
Premium Non-Carbonated
Smooth, refined drinking experience without the fizz fatigue
True Cocktail Craft
Not a flavored alcohol substitute—this is the real deal
Tiger's Tea is a cocktail-inspired product that delivers authenticity in every sip. No vodka. No neutral grain spirit. Just premium quality.
Built on Quality, Not Shortcuts
What Makes Tiger's Tea Different
Brewed Green Tea Base
Authentic tea flavor, carefully crafted for balance and smoothness
Cognac-Inspired Profile
Rich, complex notes that elevate the drinking experience
Non-Carbonated Finish
Smooth and sophisticated—closer to a real cocktail
Why Non-Carbonated Wins
Consumers Feel the Difference Immediately
No Bloating
Eliminates the discomfort that comes with heavily carbonated drinks
No Fizz Fatigue
Customers can enjoy multiple servings without feeling overwhelmed
Refined Experience
Delivers a more sophisticated, cocktail-like drinking moment
Taste Victory
Consistently wins in blind tastings against seltzers and carbonated RTDs
Shelf & Taste Advantage
Why It Wins on Shelf
- Category Exclusive: The only Cognac Green Tea RTD
- First Mover: The Original in its category
- Premium Packaging: Strong brand cues that command attention
- Clear Differentiation: Stands out in a sea of sameness
Why It Wins in Hand
- Smooth: No harsh aftertaste or burn
- Balanced: Perfect harmony of tea and spirit notes
- Highly Repeatable: Drives consistent repurchase
- Satisfying: Delivers on the promise every time
Why Carry Tiger's Tea
True Premium RTD
Command higher margins with a product that justifies premium pricing through quality
Staff Recommendation Potential
Easy for your team to sell with confidence—taste and story speak for themselves
Repeat Purchase Driver
Superior taste creates loyal customers who come back again and again
Justified Premium Pricing
Quality ingredients and unique positioning support retail value
"This is not a race-to-the-bottom product. We are a unique player in a new segment with a huge existing fan base."
The Consumer
Demographics
Age 23–40
Urban dwellers who value quality and authenticity in their beverage choices
Mindset
Trading Up
Moving beyond basic seltzers to premium RTD experiences
Values
Quality-Driven
Prioritize taste, craftsmanship, and brands with personality
Key Occasions
Pre-Drinks
Setting the tone before heading out
Social Gatherings
Elevated entertaining at home
Events & Nightlife
Premium choice for going out
At-Home Consumption
Sophisticated relaxation moments
Brand Power
More Than a SKU
Tiger's Tea isn't just another product on the shelf—it's a lifestyle brand built for connection, storytelling, and lasting customer loyalty. Our distinctive positioning creates emotional resonance that drives repeat purchases.
Stay Wild
Embrace authenticity and bold choices
Run with the Pack
Community-driven, social-first mentality
Unapologetically Bold
Confident, distinctive, impossible to ignore
Strong brand pillars translate to powerful in-store presence and customer advocacy.
Cultivating Dynamic Community Recognition
Community Ecosystem
Strategic Partnerships
Aligning with iconic festivals like GlobalFest and Calgary Pride to amplify brand presence and community connection.
Exclusive Merchandise
Designing distinctive, high-quality apparel and gear that embodies our brand aesthetic and resonates with customers.
Experiential Events
Crafting engaging special events that drive organic sales, enhance brand loyalty, and create memorable customer interactions.
Retail Partnership Activations
We Collaborate to Drive Sell-Through
Tiger's Tea provides real support to help you maximize exposure and create buzz around the brand. Traditional activation strategies that work best for your store are available to execute.
In-Store Tastings & Staff Education
Hands-on sampling events and training to get your team excited and knowledgeable
Co-Branded POS Materials
Eye-catching point-of-sale displays that drive awareness and impulse purchases
Launch Features & End-Caps
Strategic merchandising support to showcase Tiger's Tea as a destination product
Local Nightlife & Event Tie-Ins
Connect with your community through strategic partnerships and activations
Social Media Amplification
We'll showcase retail partners across our channels to drive foot traffic
Stay Wild.
Tiger's Tea™
The Original Cognac Green Tea RTD
Ready to bring Tiger's Tea to your shelves? Let's connect and explore how we can partner for success.
Tiger's Tea™
The Original Cognac Green Tea RTD
Stay Wild.
Andy Truong
587.894.8788
andy@tigerstea.ca
Jack Southiphong
647.620.7664
jack@tigerstea.ca
Kevin Houde
403.969.0237
kevin@tigerstea.ca
info@tigerstea.ca
@tigersteacognac
tigerstea.ca
Tiger's Tea™